We combine classic creative craft with innovative
start-up mentality to connect advertising agencies with
the most exciting technologies on the planet.


New thinking for a new era

Be bold, or be left behind

Just because things have always been done a certain way, doesn’t make it the right way. And for the creative industry, change is here. To survive in this real-time, 24/7/365, always-on world you need more than tradition. There’s more competition than ever before, with brands looking to find new partners, in-house models or even ditching agency culture once and for all.

At Mind The Ad, we want to lead the way to create the next generation agency model. We’ve already transformed once – digital used to be a luxury, not a mandatory – and now we need to embrace technology in the same way to offer thoughtful and effective creative ideas and experiences that brands can’t afford not to buy. Because if we don’t, then someone else sure will.

We want to empower both agencies and innovative startups. That’s why we create connections and bespoke partnerships that enhance both businesses. We’re plugged into a growing global hub of partners, incubators and accelerators to stay fresh and ahead of the curve. We also constantly monitor trends to make sure we represent the frontline of world innovation. We’re truly passionate about what we do, and believe in every business we work with. In the right hands, big ideas really can change the world.

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What We Do

What we do

Get comfortable outside your comfort zone

For agencies

Hard tech, human touch

We provide the following services either separately or in combination:

Single brief

If you’ve got a specific piece of work in mind – could be a one-off or a campaign – then we can offer creative partnership and ideas. We’ll work with you to understand your strategic goals, and then pair you with just the right technologists to make your creative response one of a kind. Just send us the brief, and in 72 hours we’ll get back to you with a report.

Pitch work

When the clock’s ticking and the pressure’s on, a fresh piece of tech can unlock a brief like no other. Help us help you with unique ideas and creative applications that can make your work soar while others sag.

Strategic partnership

If it’s something longer-term you’re after, then we’d love to take our relationship to the next level. We can work with you and your brand to discover new data, insights and ideas that will make you both famous.

Inspiring Demo Day

We can set up a creative demo day that give you the latest download on what’s keeping technologists and futurists up at night. We watch the feeds and tell you what’s hot and what’s not. Tech, social and your particular industry sector. Ideal for pitches, projects or ongoing relationships. And if you’ve got specific briefs in mind then we can build the session around those needs, to help you brainstorm answers to the questions no one else is asking yet.

Start-up sampling

Looking for that little je ne sais pas? We can put you in touch with innovative start-ups from all around the globe, so you can have a conversation and see what they can do for your business. These meetings can be face-to-face or over Skype. Like what you hear? You can buy the ideas there and then.

For startups

Start up? Keep up

Consultancy for Start-ups

Looking to ask how to revamp your product presentations, update your UI/UX, and modify your digital marketing strategy in order to expand your reach, arrange a one-off consulting session with us.

For enablers

Participate, don’t spectate

Membership for Accelerators, Incubators and Enablers

As the wheels that keep your ecosystems spinning, participate in our network to increase visibility for the startups in your ecosystems. Expand their businesses and growth into different markets and cultivate your environments for creative thinking.

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Get comfortable outside your comfort zone

We believe the magic happens when technology, talent and entrepreneurial spirit fuses with the creative industry’s brightest minds. That’s why we offer a service no one else can, and connect agencies with the world’s sharpest startups – curated from our partners around the world – to craft truly unique campaign ideas that push the boundaries of brand and customer experiences.

If you have a project in mind that could do with a shot of inspiration, we can offer integrated creative technology solutions to lift your pitches, presentations and portfolios. As an agency you can get access to the latest technology before anyone else, and work with its creators to make something truly unique that’ll leave your clients speechless.

And for startups, we can give you the audience your voice deserves and can provide business development services, with all the creative know-how required to elevate your product in ways you never thought possible. Working alongside agencies is an incredible way to elevate your business and get your name known working alongside some of the biggest brands in the world. Sound good? Let’s start talking.

About Us

There are those who wondered what happened. And those that make things happen.

Mind The Ad was set up in 2011 as a creative digital agency. We wanted to find new solutions to age-old problems, and developed creative campaign work for international brands such as Beko, Nutella, Kinder Chocolate, Mercedes, Pirelli and Mavi Jeans.

In 2015, we decided to bring startups into our agency offering. Lots of our existing briefs had a technology element, so it made sense to look outside the normal supply chain. And as part of our research, we discovered a whole new world of exciting technology just begging for a wider audience.

The response was incredible. That’s why in 2016 we have decided to go on a journey around the world for a year to pursue the next best thing, and to find a way to connect these different worlds in a new offering for brands.

We have learned about different cultures and markets around the world, mastered the skill of cross-cultural communication and learned the language of startups by connecting with the world’s leading accelerators and entrepreneurs from Chile to Japan. We came home with a portfolio of global technology solutions, a global network of diverse source of talent, and a glint in our eye.

Our desire to push inspiring creative thinking hasn’t changed since the beginning, but the way we go about it has. We believe only by thinking big can we make the world smaller, and now more than ever it’s essential that we all build bridges rather than put up walls.

If, like us, you believe in making the waves rather than just riding them, please get in touch.

Our Network

We change the game with the Game Changers around the world.

Startups engaged from

Contact Us

See anything you like? Give us a shout.

Contact details

+44 203 997 7951


5 Upper St. Martin's Lane
Covent Garden
London WC2H 9EA

Terms & Conditions

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